Looking After Linked In
I do not know about you, but I feel that Linked In is one of the most exciting resources available to genuine business people today. It opens up so much possibility in the creation of connections, the sharing of information, the promotion of ideas and business offerings and the building of relationships.
The power of the tools to build a profile can see you turn a simple profile into a fully featured online brochure or CV. The groups are brilliant. If you are prepared to get in and roll your sleeves up and engage in the conversations, acknowledge other people’s viewpoints and contribute new ideas for discussion.
The entire platform is brilliant.
But there are a couple of areas that concern me deeply that may undermine the future of this powerful resource.
First, do you ever subscribe to a premium registration? We are all mindful of our cash flow and it is easy to not spend where there is not some level of pressure to spend. But I look at Linked In and see the benefits I gain, I cannot help but ensure that I subscribe, at least for some extended periods, to give back. There is no such thing as a free lunch…or a free launch.
Second, there are so many scammers popping up. You may not notice if you are a person who keeps your connections limited. I, like many, choose to go in the other direction. I am keen to build as many connections as possible to expand the reach of my posts and activities. I welcome every connection.
With this comes a variety of connection requests, most often supposedly from the Gulf Countries and the UK. Some are from India. The first thing you notice is that there is a feel about the profile that is not right. Second, they often put their role up as some level of senior position in Funds Management or Banking. There is very scant professional background.
If I have an overwhelming feeling that the profile is fake, I report it to Linked In. It will get checked out and if after a couple of weeks the profile is still sitting there waiting for me to accept the connection, I will go ahead and accept.
If I have a feeling about a profile but am just not sure, I accept and wait for an email from them. Most of the time, the email arrives. It is telling me about some grand business deal or some funds available and that I need to email them at a given address. The written English in these emails is never great. It is clear now that this profile is not genuine and of course neither is the email.
So, I reject the email is spam and then go to the profile and report it as a misrepresentation.
You see, as a Linked In user, I do not wish o have it over run or tarnished in anyway by thieves, con artists, swindlers and scammers. SO I will take the time out to act when something does not feel right.
I feel it is important to care for the hand that feeds you. And for business, Linked In is potentially an inexhaustible food supply.